Ex personal trainer Marcia Kilgore simply couldn’t manage to find time in her busy schedule to allow for the trips to the gym that she was used to. So, working in partnership with the London South Bank University (LSBU) she took steps, quite literally, to resolve the problem. She developed, tested and brought to market a very special range of fitness shoes known as Fitflops.
These utilise a specially engineered three piece sole, called a “microwobbleboard”, to provide the wearer with a workout while walking. High density material is used in the heel section so as to reduce shocks whilst walking. The central sole section, from the arch to just behind the toes, uses a low density material. The toe section is manufactured from a medium density material.
These three zones, and the different materials utilised, combine to maximize the duration of muscle activity during normal walking. The muscles work for up to 16% longer than normal – which means that every step you take in your Fitflops trims your legs and tones your buttocks.
After an intense period of tests and trials at LSBU, Fitflops launched in the UK in 2006. They were a big hit right from the off. Some customers had to put their names on a waiting list just to get their hands on a pair of Fitflops.
The original range, unsurprisingly perhaps, was made up chiefly of flip flop type sandals. Customer feedback suggested that there was a demand for other styles and the range was expanded. Today, prospective customers can choose from a very wide selection of Fitflop sandals, clogs and boots – for both men and women. They all look great, after all, there’s no reason why fitness shoes can’t be stylish. There’s a wide range to choose from and they are now available in the USA.
So if, like Marcia Kilgore, you struggle to find the time to get to the gym, or if you just find it hard to motivate yourself to take exercise, then why not think about getting a pair of Fitflops? Just pull them on instead of your normal shoes and walk about normally to get the benefit of exercising your lower body without having to modify your daily routine.
Check out the full range of Fitflops sandals, shoes and boots and see which ones you like best.
Tags: dieting, exercise, Fashion, gym, health and fitness, Product Reviews, shoes, training, walking, workout